How it started
How do we celebrate and motivate a mix of in-person and digital sellers by communicating the “Unstoppable” theme across mediums in order to create a sense of unified optimism amidst uncertain circumstances?
How it went
Moving from intimate to explosive moments through the use of theatrical monologue and energetic entertainment, creating a recognizable touchpoint across sessions by playing a licensed re-record of Sia’s Unstoppable, folding in digital-centric content by incorporating live “sideline” broadcast hosts and Augmented Reality effects, and employing an LED stage and twelve traveling and rotating screens to bring variety and dynamism to all attendees—every aspect integrated to communicate the idea of working together to bring order out of chaos.
Both in-person and digital audiences were dazzled and galvanized.